1. General Browsing Information1 gathers navigational information during each visitor's use of our website. In the process of gathering navigational information, non-personally identifiable information (i.e. domain type, browser version, service provider and IP address) may be collected. The navigational information tells about the use of our website by visitors, including the areas of our site that are most visited or the time of a last visit to a page on our site. It also tells us about the technical efficiencies of our website and services (i.e. the time it takes a visitor to connect to our website or download pages). The navigational information helps us better understand a visitor's experience at and improve upon that experience by recognizing and delivering more of the features, services and products our visitors prefer.

  1. Personal Information

DEALSBYMFA may ask you to provide personal information when you establish or update a account, sign up for the DEALSBYMFA Rewards program or manage your Rewards account sign up for or manage your text alerts, enter a contest or sweepstakes, participate in a survey, shop online, check the status of an order or review order history, provide a review about our products, search for products on our site or provide information about your shoe preferences. Categories of information collected include name, address, email address, recipient's name and email address, DEALSBYMFA Customer Number (which can be associated with the personal information you provided when you signed up for DEALSBYMFA or when you update the account), order information, telephone number, credit card/debit card information, birth month and day, your review of our products.


DEALSBYMFA DOES NOT SHARE YOUR INFORMATION WITH ANY 3RD PARTY. Users personal information we collect from you online at for the following purposes:

  • to deliver products that you have ordered, fulfill requests that you have created, and process your return or exchange;
  • to understand your needs and preferences, possibly through surveys, product evaluations or cookies;
  • to develop, market and sell products and services to you and to tailor your experience on the website to your interests;
  • to contact you or the product recipient(s) in the event of order or delivery difficulties;
  • to manage and develop DEALSBYMFA’s business and operations, administer accounts, collect and process payments;
  • to respond to your inquiries;
  • to send our DEALSBYMFA Rewards members updates about the Rewards program, their rewards, and our products, promotions and events; and
  • to deliver information through the various communication channels you have provided to us about our products or website, including adding you to a DEALSBYMFA email list or to our customer phone and mail marketing list when you register for an account, sign up for DEALSBYMFA Rewards or make a purchase.


If you create or modify a account you may save personal information in that account, such as name, shipping and billing addresses, and we will access this saved information to make your shopping quicker and easier. We do not store or keep any credit card/debit card information. All credit card transactions are encrypted by the use of a "token" for security purposes.

If at any time you would like to stop future delivery of promotional email (including DEALSBYMFA Rewards and wish list), please follow the removal instructions located at the bottom of each message. Asking us to stop delivery of future promotional email will not prevent you from receiving email communications relating to any online order you place at, requests to participate in surveys about our products other operational email communications or emails forwarded to you by a friend that tell you about our products.

We carefully select third party advertising companies and allow them to collect non-personally identifiable information by placing cookies and pixel tags when you choose to visit them and when you visit These selected companies may use information (not including your name, address, credit card/debit card information, email address, or telephone number) about your choice to visit and your visits to our site and other websites to provide advertisements about DEALSBYMFA products and services on this and other websites. These selected companies also provide this information to us which we use to gauge the effectiveness of the advertisements they place about our products and services and for marketing purposes.

We have also selected companies that will assist us in better understanding your use of our site. These companies will place cookies and pixel tags on your computer upon a visit to our site to collect information on our behalf and may also make use of web bugs. These companies will use both third party and first party cookies and pixel tags. Blocking cookies and pixel tags served from third party domains will not block the first party cookies and pixel tags. The information these companies collect educates us on such things as search engine referral, how you navigate around our site, traffic driven by banner ads, responses to email, unique visitor identification, and product browsing and purchasing information, and allows us to better serve your interests and provide you with more personalized product offerings. does not allow these companies to collect credit card, username or password information. The information collected on our behalf is analyzed and returned to Other than possibly allowing use of collected data on an aggregate basis, the companies providing these services are required to maintain all information collected and the analysis of this information in confidence. As a visitor to, you have the option to deactivate the ability of these companies to analyze your browsing and purchasing behavior on our site. You may also choose to continue to benefit from the improved shopping experience which this analysis allows us to provide to you. Since this opt-out relies on cookies, if you delete your cookies, you will need to opt-out again.


We prefer to keep your personal information accurate and up-to-date. To do this, we provide you with the opportunity to update or modify your personal information including billing and shipping information by logging into your account.


Our website is a general audience website and it is our intention that our website should be used only by persons over the age of 18. If you are less than 18 years of age please do not register on our site. But you are free to browse our site and look at products.

SECURITY STATEMENT takes the following types of security measures: use of technologies and policies such as limited access data-centers, firewall technology, and secure socket layer certificate authentication.

We designed to accept orders only from Web browsers that accept cookies and permit communication through Secure Socket Layer (SSL) technology. SSL is encryption technology that provides security while information is being transmitted over the Internet.